The target article provides an intermediate account of culture and freedom that is conceived to be curvilinear by treating economic development not as an adaptive outcome in response to climate but as a cause of culture parallel to climate. We argue that the extent of environmental variability, including climatic variability, affects cultural adaptation.

Within the same pathogen-stress framework as proposed by Fincher & Thornhill (F&T), we argue further that pathogen stress promotes matrilocal rather than patrilocal family ties which, in turn, slow down the process of modernity; and that pathogen stress promotes social learning or copying, including the adoption of foreign religions.

Having evolved to escape detection of deception completely, self-deception must respond to social conditions registering different probabilities of detection. To be adaptive, it must have a mechanism to keep truthful information temporarily from the self during deception and retrieve it after deception. The memory system may serve this mechanism and provides a paradigm in which to conduct research on self-deception.